Stop paying for clicks that will never convert.
Warehouse-native traffic verification: score every paid visit for invalid traffic with a decision model, calibrated on your own conversions. You pay for compute instead of an enterprise contract.
Part of your ad budget pays for bots.
A share of paid clicks comes from bots, click farms and invalid placements. Ad platforms refund little of it, and the vendors that detect it charge enterprise contracts for a black box.
Replaces Lunio and CHEQ.
- Every paid visit scored for bot and invalid traffic
- Calibrated on your own conversions instead of a vendor's average
- Exclusions and reports by campaign, placement and source
- Runs in your warehouse at the cost of compute
How it works
- 01
Collect signals
A small probe collects server, client and behaviour signals first-party.
- 02
Score and calibrate
A decision model scores each paid session; outcomes calibrate it.
- 03
Act on it
Exclusions and reports by campaign and placement.
Enterprise, with our engineers
Our engineers add the traffic probe to your site, calibrate the decision model on your own conversion data, and send exclusions back to your ad platforms.
Self-serve, after launch
Install Traffic Guard and the SegmentStream SDK. Paid sessions are scored daily and reported by campaign.
Install from the marketplace
Everything below installs into your workspace as code. Use it as it is, or change anything.
Questions
How is invalid traffic detected?
Server, client and behavioural signals from your own traffic are judged by a decision model, then calibrated against which visits actually converted.
How does the cost compare?
Ad-fraud vendors typically charge enterprise contracts. On SegmentStream Cloud, you pay for the compute and storage the models use.
Rather have it built for you? Start a pilot.
Our engineers add the traffic probe to your site, calibrate the decision model on your own conversion data, and send exclusions back to your ad platforms.
- One solution, on your data, in your own workspace
- First version live in two weeks
- Parity proven before anything is switched off
- Fixed scope and price, credited to your contract if you continue
Not ready for a pilot? Send the form anyway with your question. An engineer will reply, not a sales rep.
How the pilot worksYour company’s context, ready for every agent.
$ segmentstream workspace create acme --region eu
▸ workspace ready · data, objects, metrics and access rules in one place
▸ connect Claude, ChatGPT or Cursor with one connector
▸ tell your agent: “add our billing API as a source”
Our engineers build the first version on your data in two weeks, at a fixed price.
Or join the waitlist for self-serve:
Pilots are open now. Self-serve opens to the waitlist this fall.