Notes from the build
What we learn putting company data in front of AI agents, for the people who decide how their company runs on it.
- 3 October 2026AI agents can build your BI. Here's why they get the numbers wrong.Benchmarks keep finding that agents writing SQL against raw tables give confident wrong answers, while the same agents answering through a semantic layer get nearly everything right. What that means for how you build analytics now.4 min read
- 3 October 2026SaaS becomes company contextAgents are now how people ask questions and get work done. The CRM, the BI tool and the warehouse stop being separate products and become one thing a company owns: its context. Here is what that is made of, and why we're building it.3 min read
- 3 October 2026Semantic layer or ontology? Your agents need both.A semantic layer tells an agent how to count. An ontology tells it what exists and what it may do. One makes agents good analysts; the other lets them do the work. Here is the difference, and how the two fit together.3 min read
- 2 October 2026How to leave GA4 without losing a single reportYou don't have to rip out gtag to own your web analytics. Change where it sends, keep GA4 running while you rebuild, and switch only when the numbers match.3 min read
- 1 October 2026Lead scoring without a training pipelineGrade every demo request against standards written in plain language. The standards are drafted from your own CRM history, applied by a decision model, and changed by editing text instead of retraining.3 min read
- 30 September 2026The future of ad traffic verification with SegmentStream and JevAd traffic verification is still sold as a black box for $60–100k a year. The next generation runs next to your conversions, is checked against real outcomes, and is decided by a model built for decisions.11 min read
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