Marketing Analytics updates
What shipped in SegmentStream Marketing Analytics, the managed measurement service, month by month.
- 15 September 2026New integrations: Amplitude, OpenAI Ads, StackAdaptAmplitude product analytics events, OpenAI Ads spend, and StackAdapt programmatic spend now flow into SegmentStream for cross-channel attribution, incrementality, and budget optimization.2 min read
- 18 May 2026What's new in SegmentStream — May '26May 2026 digest — Predictive Cross-Channel Attribution, Self-Reported Attribution inside every User Journey, Adobe Analytics and Snowflake integrations, the SegmentStream AI Skills Library, and a refreshed UI with full dark mode.2 min read
- 6 May 2026Visit Scoring is becoming Predictive AttributionWe're retiring Visit Scoring as a standalone attribution model. The ML that powered it now layers on top of every base attribution model — First Touch, Last Click, Multi-Touch — as Predictive Attribution.2 min read
- 25 February 2026Introducing the SegmentStream MCP ServerA way for AI assistants to directly connect to SegmentStream's measurement and optimization engine — and take action through it.1 min read
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