Marketing analytics that ties every dollar to revenue.
Attribution, conversion modeling and budget optimization from SegmentStream, the marketing analytics built for brands like SimpliSafe, Sytner and Synthesia. It runs as an app in your own workspace, on your own data.
Already a SegmentStream customer, or want it today? SegmentStream Marketing Analytics →
Platform-reported conversions don't add up to revenue.
Every ad platform grades its own homework. GA4 samples, models and caps what you can export. The answer to "which channels drove revenue last month?" ends up in a spreadsheet nobody trusts.
Replaces GA4 attribution reports, Platform-reported ROAS and Attribution spreadsheets.
- Spend from every ad platform joined to revenue instead of platform-reported conversions
- Multi-touch attribution and conversion modeling on your own first-party data
- Budget recommendations per channel and campaign
- Every table and model in your warehouse, open to your team and your agents
How it works
- 01
Collect first-party events
Keep your current tracker or install the SegmentStream SDK. Events land first-party, in real time.
- 02
Connect ad platforms and CRM
Google Ads, Meta, Microsoft, LinkedIn, TikTok and X Ads connect with managed OAuth; costs load daily.
- 03
Model the journey
Sessions, channels, identity and attribution models run in your warehouse on a schedule.
- 04
Act on one set of numbers
The app on your domain shows spend, revenue and recommendations. Every agent reads the same metrics.
Enterprise, with our engineers
Our engineers move your tracking, ad platforms and CRM into your workspace, rebuild the reports you rely on, prove the numbers match, and keep the models running with you.
Self-serve, after launch
Install the Marketing Analytics app, connect your ad platforms and point your tracker at your workspace. The models run on a schedule; the app opens on your domain.
Install from the marketplace
Everything below installs into your workspace as code. Use it as it is, or change anything.
Marketing Analytics
Attribution, conversion modeling and budget optimization on your own data.
App
Cross-Channel Attribution
Attribution that cross-validates, reported at click time.
Extension
Incrementality Testing
Geo holdout experiments with synthetic controls.
Extension
Marginal Analytics
Marginal ROAS per channel and the budget mix that maximises it.
Extension
Google Analytics 4
Keep gtag. Own every hit, and keep GA4 working while you move.
Event source · Connect or replace
Google Ads
Spend, clicks and conversions from every Google Ads account.
Connector
Meta Ads
Spend and results from Facebook and Instagram campaigns.
Connector
Budget Optimizer
Marginal ROAS per channel and the budget mix that maximises it.
App
Incrementality Lab
Geo holdout experiments that prove what a channel adds.
App
Marketing Mix Modeling
Channel contribution for spend attribution cannot see.
App
Questions
How does this relate to segmentstream.com?
It is the marketing analytics product SegmentStream has run for enterprise brands for ten years: attribution, conversion modeling, incrementality and budget optimization. Here it runs as an app in your own workspace.
Can we change the models?
Yes. The models, tables and app are code in your workspace repo. Add a channel, change a lookback window, or build a new report on the same data.
Which ad platforms are covered?
Google Ads, Meta, Microsoft, LinkedIn, TikTok and X Ads, plus your site events and CRM. Anything else is a connector your agent or our engineers can add.
Rather have it built for you? Start a pilot.
Our engineers move your tracking, ad platforms and CRM into your workspace, rebuild the reports you rely on, prove the numbers match, and keep the models running with you.
- One solution, on your data, in your own workspace
- First version live in two weeks
- Parity proven before anything is switched off
- Fixed scope and price, credited to your contract if you continue
Not ready for a pilot? Send the form anyway with your question. An engineer will reply, not a sales rep.
How the pilot worksYour company’s context, ready for every agent.
$ segmentstream workspace create acme --region eu
▸ workspace ready · data, objects, metrics and access rules in one place
▸ connect Claude, ChatGPT or Cursor with one connector
▸ tell your agent: “add our billing API as a source”
Our engineers build the first version on your data in two weeks, at a fixed price.
Or join the waitlist for self-serve:
Pilots are open now. Self-serve opens to the waitlist this fall.