Podcasts and talks
Constantine Yurevich and the SegmentStream team on attribution, incrementality and measuring what marketing really adds.
- 18 September 2025DTC Podcast: The Hard Truth About Marketing MeasurementListen to the latest episode of the DTC Podcast, featuring Constantine Yurevich, founder of SegmentStream, as he delivers the most comprehensive breakdown of the marketing measurement landscape ever recorded.1 min read
- 19 May 2025What DTC Brands Get Wrong About AttributionIn this episode of Chew on This, Ron and Ash are joined by Constantine Yurevich, Founder of SegmentStream, to discuss the challenges and future of marketing measurement and attribution. If you care about scaling profitably, avoiding wasted ad spend, and finally gaining clarity on what’s actually driving results — this one’s for you.1 min read
- 23 April 2025Attribution for SaaS & Lead-Gen BusinessesIn this interview, Oren Greenberg and Constantine Yurevich discuss attribution problems in SaaS and PLG marketing. They explain how SegmentStream uses predictive lead scoring and LTV modeling for cookie-less attribution and optimizing ad platforms with real-time value signals to boost marketing ROI.1 min read
- 16 April 2025DTC Podcast: Marginal ROAS & How Meta’s Algorithm Really WorksIn this episode of the DTC Podcast, host Eric Dyck welcomes back Constantine Yurevich, founder of SegmentStream, for a tactical conversation on modern marketing measurement and how to truly optimize media budgets — especially on Meta.1 min read
- 9 April 2025Why Attribution Is Broken — And What Comes NextIn this episode, Jordan West talks with Constantine Yurevich, Founder & CEO of SegmentStream, about the shortcomings of cookie-based tracking and traditional attribution methods in today’s privacy-first landscape. They explore why multi-touch attribution and geo holdouts often fail, what defines a modern marketing intelligence platform, and how brands can make better budget decisions despite having incomplete data.1 min read
- 5 April 2023DTC Podcast: Why Attribution Is Dead — And What To Do InsteadIn the recent DTC podcast, SegmentStream’s CEO discusses multi-device customer experiences and why marketing attribution is dead.1 min read
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