Why Attribution Is Broken — And What Comes Next

9 April 2025 · 1 min read

Most attribution tools rely on cookies, last-click models, and outdated frameworks that give marketers a false sense of clarity. But what happens when the data you're using to make six-figure budget decisions… is wrong?

In this episode, Jordan West sits down with Constantine Yurevich, Founder & CEO of SegmentStream, to break down:

Why cookie-based tracking no longer reflects how people actually shop
How to rethink attribution in a privacy-first world
The flaws in multi-touch attribution and geo holdouts
What a modern marketing intelligence platform looks like
How brands can make smarter budget decisions with incomplete data

If you’ve ever looked at your ROAS and thought, “This doesn’t make sense”… this is the episode you’ve been waiting for.

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