Sales, growth and RevOps teams

Grade every demo request within hours, against standards you can read.

Every demo request is graded A to D within hours by a decision model, against standards written in plain language and drafted from your own CRM history. Your sales team reviews the grades in its own app.

Every demo request graded A to D with the reason, the owner and where follow-up stands. Overrides and notes are records with history.

northwind.segmentstream.app
In practice

Lead scoring at an AI video company

An AI video company grades every demo request this way, and its sales team reviews the grades in its own app.

Read the lead-scoring story →
What it does
  • Demo requests load from HubSpot through a managed connection, with the history of their properties.
  • A decision model grades each one A to D against standards drafted from your own CRM history, with a one-line reason.
  • Change a standard by editing a sentence, then regrade. No training pipeline.
  • The sales team works the grades in its own app: owner, status, notes and overrides.

What it covers

  • Grades with reasons

    Demo requests from HubSpot, with the history of their properties, graded A to D within hours with a one-line reason.

  • The sales team's review queue

    Owner, status, notes and a grade override with its reason, kept in the ontology and joined to the grade.

  • Standards in plain language

    Edit a standard and regrade the period. No retraining.

  • Versioned standards

    Every grade records which version of the standards produced it, so old and new grades can be compared before a change is kept.

Built from typed blocks

No new product to buy: the blocks below, written by an agent into your workspace's repository and deployed with one command.

Entitiesontology/
  • lead_review
  • note
Actionsontology/
  • lead_review.setStatus
  • lead_review.assignOwner
  • lead_review.overrideGrade
  • lead_review.addNote
Rolesontology/roles.ts
  • sales
  • scoring
Connectionsconnections/
  • hubspot
  • evaluation
Pipelinespipeline/
  • hubspot_demo_requests
  • score_leads
  • regrade_leads
  • gold.lead_scores_v2
Appapp/
  • Lead dashboard with review panel
Agentagent/

None required.

One deploy

$ segmentstream deploy

Every block ships together from one git repository your company owns. SegmentStream runs it.

What it replaces
  • HubSpot score properties
  • MadKudu
  • custom ML scoring
How to start

Our engineers draft the grading standards from your CRM history, check them against past outcomes with your sales team, and run grading on new demo requests.

Have us build it

Enterprise, with our engineers

Our engineers draft the grading standards from your CRM history, check them against past outcomes with your sales team, and run grading on new demo requests.

Build it yourself

Self-serve, with your own agent

Connect HubSpot and tell your agent what a good lead looks like. It writes the ingestion, the grading standards and the review queue.

Related solutions

Read more

Questions

Do we need to train a model?

No. A decision model grades each lead against standards written in plain language, drafted from your own CRM history. Change a standard by editing the text.

How fast is a lead graded?

Within hours of the demo request arriving in HubSpot, on a schedule you choose.

Where do the grades live?

In your workspace's warehouse. What the sales team decides (owner, status, notes, an overridden grade) is in the ontology, joined by the HubSpot contact id.

Enterprise pilot

Rather have it built for you? Start a pilot.

Our engineers draft the grading standards from your CRM history, check them against past outcomes with your sales team, and run grading on new demo requests.

  • One solution, on your data, in your own workspace
  • First version live in two weeks
  • Parity proven before anything is switched off
  • Fixed scope and price, credited to your contract if you continue

Not ready for a pilot? Send the form anyway with your question. An engineer will reply, not a sales rep.

How the pilot works

Goes to our founder’s inbox. No sales queue, no newsletter.

Your company’s software, built by agents, owned by you.

$ segmentstream workspace create acme --region eu --subdomain acme

▸ Created workspace acme · database, warehouse and a private git repository

$ segmentstream workspace WORKSPACE-ID clone acme && cd acme

▸ your agent writes the five folders and runs the checks

$ git add -A && git commit -m "First version"

$ segmentstream deploy

▸ app, ontology API and MCP tools live for your invited members

Start a pilot

Our engineers build the first version on your data in two weeks, at a fixed price.

Or join the waitlist for self-serve:

We’ll email you product updates, tips and onboarding help. Unsubscribe anytime.

Self-serve opens to the waitlist first.