Own your web analytics. Keep every hit.
Keep your tags, change where they send. Every GA4 hit lands raw in your own warehouse, first-party, while GA4 keeps working. Adobe Analytics customers get a full migration by our engineers.
Off-the-shelf web analytics decides what you're allowed to know.
GA4 samples, thresholds and models your data, limits what you can export, and decides how sessions and channels are counted. Adobe Analytics costs a fortune to run. With either tool, the raw data isn't yours.
Replaces Google Analytics 4 and Adobe Analytics.
- Every hit in your own warehouse, unsampled, with no export limits
- First-party collection on your domain, so fewer events are lost to ad blockers and Safari
- GA4 keeps working during the move, so nothing breaks on day one
- Sessions, channels and conversions defined by you instead of a vendor's model
How it works
- 01
Change one setting
Point gtag's transport_url at your own domain. Nothing else changes on the site.
- 02
Collect and forward
Every hit is stored raw in your warehouse and forwarded to Google, so GA4 reports continue.
- 03
Model it your way
Sessions, channels, conversions and attribution are rebuilt as code you can read and change.
- 04
Switch when ready
When your new reports cover what you need, you can stop forwarding, or keep it running.
Enterprise, with our engineers
Our engineers map your GA4 or Adobe Analytics implementation, set up first-party collection, import your history, and rebuild the reports your teams use. Old and new run side by side until the numbers match.
Self-serve, after launch
Install the GA4 event source and change one line in your gtag config. Your hits start landing in the warehouse in real time, and GA4 keeps receiving them.
Install from the marketplace
Everything below installs into your workspace as code. Use it as it is, or change anything.
Google Analytics 4
Keep gtag. Own every hit, and keep GA4 working while you move.
Event source · Connect or replace
SegmentStream SDK
Our first-party tracker for marketing analytics.
Event source
Web Analytics
Traffic, channels and conversions on events you own.
App
Adobe Analytics
Keep Adobe Analytics. Change the tracking server and own every event.
Event source · Connect or replace
Marketing Analytics
Attribution, conversion modeling and budget optimization on your own data.
App
Questions
Do we have to remove GA4?
No. With GA4 you change one setting: the address gtag sends to. Hits arrive in your warehouse and are forwarded to Google, so GA4 keeps working while you build what replaces it.
What about Adobe Analytics?
Adobe Analytics is migrated by our engineers: we install first-party collection, map your eVars, props and events to one model, and import the history you need.
Can we keep our history?
Yes. GA4's BigQuery export and Adobe data feeds can be imported, so your new reports start with your full history.
Rather have it built for you? Start a pilot.
Our engineers map your GA4 or Adobe Analytics implementation, set up first-party collection, import your history, and rebuild the reports your teams use. Old and new run side by side until the numbers match.
- One solution, on your data, in your own workspace
- First version live in two weeks
- Parity proven before anything is switched off
- Fixed scope and price, credited to your contract if you continue
Not ready for a pilot? Send the form anyway with your question. An engineer will reply, not a sales rep.
How the pilot worksYour company’s context, ready for every agent.
$ segmentstream workspace create acme --region eu
▸ workspace ready · data, objects, metrics and access rules in one place
▸ connect Claude, ChatGPT or Cursor with one connector
▸ tell your agent: “add our billing API as a source”
Our engineers build the first version on your data in two weeks, at a fixed price.
Or join the waitlist for self-serve:
Pilots are open now. Self-serve opens to the waitlist this fall.