SegmentStream
E-commerce and DTC founders, finance and growth teams

See profit by order, product and channel, not just revenue.

Contribution margin on every order after ad spend, shipping, fees, discounts and returns, rolled up by product, channel and campaign. Built from your store, marketplaces, payments and ad platforms in your own workspace.

The problem

Revenue is up. Nobody can say whether profit is.

The store reports revenue, ad platforms report ROAS, and the real margin lives in a spreadsheet someone rebuilds every month. By the time it is done, the budget has already been spent on products and channels that lose money.

Replaces Profit spreadsheets, Triple Whale, BeProfit and Lifetimely.

What you get
  • Contribution margin on every order, after ad spend, shipping, fees, discounts and returns
  • Your best-selling and highest-margin products side by side, and the ones that lose money
  • Profit by channel and campaign, including Amazon and other marketplaces
  • One margin definition shared by the dashboard, the finance team and every agent

How it works

  1. 01

    Connect revenue and costs

    Store, marketplaces, payments, ad platforms and shipping connect with managed connectors.

  2. 02

    Define the cost rules

    Product costs, fees and allocation rules are agreed once and kept as code.

  3. 03

    Calculate margin per order

    Every order gets its contribution margin; products and channels roll up from there.

  4. 04

    Act on profit

    The app shows what makes money and what doesn't, and your agents answer from the same numbers.

Have us build it

Enterprise, with our engineers

Our engineers connect your store, payments, ad platforms, shipping and product costs, agree the cost rules with your finance team, and rebuild the margin reports you run today until the numbers match your books.

Build it yourself

Self-serve, after launch

Install the Profit Dashboard app, connect your store, payments and ad platforms, and set your cost rules. Margin by order, product and channel updates every day.

Install from the marketplace

Everything below installs into your workspace as code. Use it as it is, or change anything.

Questions

Which costs are included?

Revenue from your store and payments, product costs from your catalogue or ERP, ad spend from every platform, plus shipping, fulfilment, payment fees, discounts and returns. Costs you don't track yet can start as rules you set, such as a percentage per order.

Does it cover marketplaces?

Yes. Amazon, Walmart, eBay and other marketplaces come in through their own connectors, with fees, refunds and advertising, so you see profit by channel and not only for your own store.

Can we change how margin is calculated?

Yes. The cost rules and models are code in your workspace. Change how returns are allocated or add a cost line, and every report and agent uses the new definition.

Enterprise pilot

Rather have it built for you? Start a pilot.

Our engineers connect your store, payments, ad platforms, shipping and product costs, agree the cost rules with your finance team, and rebuild the margin reports you run today until the numbers match your books.

  • One solution, on your data, in your own workspace
  • First version live in two weeks
  • Parity proven before anything is switched off
  • Fixed scope and price, credited to your contract if you continue

Not ready for a pilot? Send the form anyway with your question. An engineer will reply, not a sales rep.

How the pilot works

Goes to our founder’s inbox. No sales queue, no newsletter.

Your company’s context, ready for every agent.

$ segmentstream workspace create acme --region eu

▸ workspace ready · data, objects, metrics and access rules in one place

▸ connect Claude, ChatGPT or Cursor with one connector

▸ tell your agent: “add our billing API as a source”

Start a pilot

Our engineers build the first version on your data in two weeks, at a fixed price.

Or join the waitlist for self-serve:

Pilots are open now. Self-serve opens to the waitlist this fall.