Extension by SegmentStream

Server-Side Conversions

Send ad platforms only the conversions that matter, with the identifiers that let them match across devices. Meta Conversions API, Google enhanced conversions, TikTok, Pinterest and Snap.

Start a pilot Join the waitlist

What it adds to your workspace

Qualified conversions sent server to server to each ad platform
Hashed CRM identifiers for advanced matching
An audience-leakage audit of what you send today

Works with

Ad platform connectors
Conversions in your warehouse

Install

$ segmentstream add server-side-conversions

▸ files added to your workspace repo

▸ deploy to start

Or ask your agent

“Send qualified leads to Meta and Google as conversions.”

Pricing

Included during early access. Runs on platform usage.

How it works

What this model measures, how it works, and where it can be wrong.

Server-Side Conversion TrackingStop letting ad-platform pixels broadcast your audience to your competitors. Send only the conversions that matter, with the identity signals that make cross-device matching real.8 min read

Part of these solutions

Marketing analytics

Attribution and budget optimization on first-party data

More extensions

Audience & CRM Sync

Write model outputs back to CRM, ad and email tools.

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Identity Graph

One person across devices, logins and CRM, matched deterministically.

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Cross-Channel Attribution

Attribution that cross-validates, reported at click time.

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Browse the marketplace →

Enterprise pilot

Want Server-Side Conversions set up for you?

Our forward-deployed engineers build one solution on your data, in your own workspace, as code you own. Tell us what you run today and what you want; your note goes straight to our founder.

One solution, on your data, in your own workspace
First version live in two weeks
Parity proven before anything is switched off
Fixed scope and price, credited to your contract if you continue

Not ready for a pilot? Send the form anyway with your question. An engineer will reply, not a sales rep.

How the pilot works

Your company’s context, ready for every agent.

$ segmentstream workspace create acme --region eu

▸ workspace ready · data, objects, metrics and access rules in one place

▸ connect Claude, ChatGPT or Cursor with one connector

▸ tell your agent: “add our billing API as a source”

Start a pilot

Our engineers build the first version on your data in two weeks, at a fixed price.

Or join the waitlist for self-serve:

Pilots are open now. Self-serve opens to the waitlist this fall.