SegmentStream
Extension by PyMC Labs

PyMC-Marketing

PyMC-Marketing is PyMC Labs' open-source toolkit for media mix models and customer lifetime value. The default engine behind the Marketing Mix Modeling app.

Start a pilotJoin the waitlist

What it adds to your workspace

  • PyMC-Marketing MMM with adstock and saturation per channel
  • Priors you can set from business knowledge and experiments
  • Budget optimisation over the fitted response curves

Install

$ segmentstream add pymc-marketing

▸ files added to your workspace repo

▸ deploy to start

Or ask your agent

“Fit a PyMC-Marketing MMM with priors from our geo tests.”

Pricing

Open source. Runs on platform usage; no licence fee.

Part of these solutions

MMM & incrementality

Open-source MMM and geo tests on your own data

Marketing analytics

Attribution and budget optimization on first-party data

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Browse the marketplace →
Enterprise pilot

Want PyMC-Marketing set up for you?

Our forward-deployed engineers build one solution on your data, in your own workspace, as code you own. Tell us what you run today and what you want; your note goes straight to our founder.

  • One solution, on your data, in your own workspace
  • First version live in two weeks
  • Parity proven before anything is switched off
  • Fixed scope and price, credited to your contract if you continue

Not ready for a pilot? Send the form anyway with your question. An engineer will reply, not a sales rep.

How the pilot works

Goes to our founder’s inbox. No sales queue, no newsletter.

Your company’s context, ready for every agent.

$ segmentstream workspace create acme --region eu

▸ workspace ready · data, objects, metrics and access rules in one place

▸ connect Claude, ChatGPT or Cursor with one connector

▸ tell your agent: “add our billing API as a source”

Start a pilot

Our engineers build the first version on your data in two weeks, at a fixed price.

Or join the waitlist for self-serve:

Pilots are open now. Self-serve opens to the waitlist this fall.