Stop renting your CRM and back office. Own them.
A CRM, a product catalog, orders, partners, contracts: the records your business runs on, modeled as objects you own. Apps and agents work on the same records, so the back office stops being a dozen rented tools.
Your business runs on software shaped for someone else.
Every team rents a tool built for someone else's process: a CRM, a ticketing tool, an order system, a pile of spreadsheets. Each keeps its own copy of the customer, and building your own used to mean an engineering team and years of plumbing.
Replaces HubSpot, Salesforce, Pipedrive, Airtable, Spreadsheet trackers and Back-office SaaS.
- Customers, deals, products and orders as objects shaped to your business
- Screens and workflows each team actually asked for, on your own domain
- Agents that update records and run actions, not just report on them
- Every record already joined to billing, product usage and marketing data
How it works
- 01
Model your objects
Customers, companies, deals, products, orders: the fields, links and actions your business uses.
- 02
Bring the records in
Records come in from your current CRM, billing, store and spreadsheets, with duplicates merged.
- 03
Build the apps
Your agent or our engineers build the screens and workflows each team needs, with sign-in and roles handled.
- 04
Let agents work in it
Connect any AI agent; it reads and changes the same records, with each person's access and a full history.
Enterprise, with our engineers
Our engineers model your customers, deals, products and orders as objects with your team, migrate the records from the CRM or spreadsheets you run today, and build the screens, workflows and agent actions each team needs, as code you own.
Self-serve, after launch
Define your objects with your agent, or install the CRM from the marketplace and change anything. Import your records, then let your agent build the screens your team asks for.
Install from the marketplace
Everything below installs into your workspace as code. Use it as it is, or change anything.
CRM
Your own CRM, with the fields and workflows your team actually runs.
App
Back Office
Admin screens, approvals and an audit log over your own data.
App
Customer 360
One profile per customer, across every system.
App
Lead Scoring
Grade every demo request A–D against standards you can read and edit.
App
Account Scoring
Grade every account against your ideal customer profile.
App
HubSpot
Contacts, companies, deals and the history of every property.
Connector
Salesforce
Leads, accounts, opportunities and field history.
Connector
Stripe
Charges, invoices, subscriptions and balance transactions.
Connector
Shopify
Orders, products, customers and refunds.
Connector
Read more
- 8 October 2026Agent sprawl: how to run a company on one AI agent instead of 3,000Companies are building AI agents by the thousand, each with its own instructions, its own keys and its own copy of the rules. Vercel went the other way and moved hundreds of internal agents behind one. Here is how a company runs on a single agent, and what has to sit behind it.
- 8 October 2026MCP gateway vs raw MCP servers: how to run a company through any agentEvery tool your company uses now has an MCP server, and the usual way to give an agent access is to plug them all in. It demos well and breaks on permissions, rules, context and the next agent you try. An MCP gateway over your company's ontology gives every agent one door, with your own actions, roles and history behind it.
- 7 October 2026Read this before you cancel HubSpot or SalesforceCompanies are cancelling CRM contracts and having AI agents write their own. Writing the CRM is now the easy part. What decides whether it survives is the layer underneath it: objects, permissions, actions, history and safe access for agents. That layer is called an ontology.
- 3 October 2026SaaS becomes company contextAgents are now how people ask questions and get work done. The CRM, the BI tool and the warehouse stop being separate products and become one thing a company owns: its context. Here is what that is made of, and why we're building it.
Questions
Where does the data live?
Records live in your workspace's database as objects: companies, people, deals, products, orders, or anything your business has. Apps are screens and workflows on top, and agents read and change the same records through the Agent Gateway.
Can we move from HubSpot or Salesforce?
Yes. HubSpot, Salesforce, Pipedrive and spreadsheets import as objects. Run both side by side until the team has moved, then switch the old tool off.
Is it only a CRM?
Anything your business keeps records of: a CRM, a product catalog, orders and fulfilment, partner programs, contracts, support. Each one is objects plus an app, so they share customers and link to each other.
Rather have it built for you? Start a pilot.
Our engineers model your customers, deals, products and orders as objects with your team, migrate the records from the CRM or spreadsheets you run today, and build the screens, workflows and agent actions each team needs, as code you own.
- One solution, on your data, in your own workspace
- First version live in two weeks
- Parity proven before anything is switched off
- Fixed scope and price, credited to your contract if you continue
Not ready for a pilot? Send the form anyway with your question. An engineer will reply, not a sales rep.
How the pilot worksYour company’s context, ready for every agent.
$ segmentstream workspace create acme --region eu
▸ workspace ready · data, objects, metrics and access rules in one place
▸ connect Claude, ChatGPT or Cursor with one connector
▸ tell your agent: “add our billing API as a source”
Our engineers build the first version on your data in two weeks, at a fixed price.
Or join the waitlist for self-serve:
Pilots are open now. Self-serve opens to the waitlist this fall.