Events

Real-time events from every tracker, into your own warehouse.

First-party collection for web, app and server events. Keep the tracker you already run and change one setting, or install the SegmentStream SDK. Every event lands in your warehouse in real time.

Start a pilot Join the waitlist

Keep your tracker

Keep GA4, Segment, RudderStack, Amplitude, Mixpanel, PostHog, Snowplow, Matomo or Plausible. Change the address it sends to, and the events land in your warehouse.

First-party by default

Collection runs on your own domain through a reverse proxy or CNAME, so ad blockers and Safari's tracking prevention cut less of your data.

Raw first, modeled next

Raw events are stored in the tracker's own format, then normalised into one event model for sessions, channels and attribution.

Or use ours

No tracker yet? The SegmentStream SDK is a small first-party tracker built for marketing analytics and traffic quality.

Any event, any webhook

Endpoints also work beyond analytics: receive Stripe, GitHub or Shopify webhooks with signature checks into the same warehouse.

In code

your site

// Keep gtag. Point it at your own domain.
gtag("config", "G-ABC123", {
  transport_url: "https://www.yourshop.com/_ss/ga4",
});

// Keep Segment. Change one option.
analytics.load({ writeKey }, {
  integrations: { "Segment.io": { apiHost: "www.yourshop.com/_ss/segment" } },
});

Use it, install it, or build on it

Every block on the platform comes three ways. Most teams use all three.

Use it

Add the SegmentStream SDK to your site and start collecting.

Install it

Install an event source for your tracker: GA4, Segment, RudderStack and more.

Build on it

Your agent declares a custom endpoint for webhooks, app logs or partner feeds, with authentication and validation.

Replaces Segment, RudderStack, GA4 data limits and Adobe Analytics collection.

Install from the marketplace

Google Analytics 4

Keep gtag. Own every hit, and keep GA4 working while you move.

Event source · Connect or replace

Twilio Segment

Keep Twilio Segment. Change apiHost and own every event.

Event source · Connect or replace

RudderStack

Keep RudderStack. Change the data plane URL and own every event.

Event source · Connect or replace

SegmentStream SDK

Our first-party tracker for marketing analytics.

Event source

Amplitude

Keep Amplitude. Change serverUrl and own every event.

Event source · Connect or replace

Mixpanel

Keep Mixpanel. Change api_host and own every event.

Event source · Connect or replace

PostHog

Keep PostHog. Change api_host and own every event.

Event source · Connect or replace

Browse the marketplace →

Solutions built with it

Replace GA4

Leave GA4 or Adobe Analytics without losing a hit

Replace your CDP

Keep Segment or RudderStack calls, own the pipeline

Traffic quality

Score paid traffic for bots and invalid clicks

Marketing analytics

Attribution and budget optimization on first-party data

Enterprise pilot

Start a pilot.

Want events set up for you? Our forward-deployed engineers build it for you in your workspace, as code you own.

One solution, on your data, in your own workspace
First version live in two weeks
Parity proven before anything is switched off
Fixed scope and price, credited to your contract if you continue

Not ready for a pilot? Send the form anyway with your question. An engineer will reply, not a sales rep.

How the pilot works

Your company’s context, ready for every agent.

$ segmentstream workspace create acme --region eu

▸ workspace ready · data, objects, metrics and access rules in one place

▸ connect Claude, ChatGPT or Cursor with one connector

▸ tell your agent: “add our billing API as a source”

Start a pilot

Our engineers build the first version on your data in two weeks, at a fixed price.

Or join the waitlist for self-serve:

Pilots are open now. Self-serve opens to the waitlist this fall.