How we measure marketing
Ten years of measuring marketing for brands, written down: how we stitch identity, attribute revenue, predict what is still to come and test what ads really add. The same methods run in SegmentStream Marketing Analytics, our managed measurement service.
- Identity Graph: Stitching Users Across Devices and BrowsersHow SegmentStream resolves fragmented user journeys using deterministic identity stitching — without third-party cookies or statistical inference.13 min read
- Server-Side Conversion TrackingStop letting ad-platform pixels broadcast your audience to your competitors. Send only the conversions that matter, with the identity signals that make cross-device matching real.8 min read
- Cross-Channel AttributionFirst-click attribution and predictive conversion maturation — two methods that cross-validate to produce click-time revenue you can optimize against.14 min read
- Predictive Cross-Channel AttributionClick-time attribution is correct but incomplete — you're making decisions on data that won't be final for weeks. Predictive Attribution closes that window.7 min read
- Self-Reported ReattributionHow SegmentStream makes invisible channels visible — LLM classification of free-text survey responses, stitched to sessions via identity graph and synthetic touchpoints.12 min read
- CRM Funnel AttributionConnect CRM, ERP, or any BigQuery table as a conversion source. Track every funnel stage from MQL to Closed/Won with proper attribution back to the original marketing click.11 min read
- Marginal AnalyticsAverage ROAS hides saturation. Marginal analytics shows what your next dollar will actually produce on each channel, calculates the optimal budget mix, and recommends exactly where to shift spend.4 min read
- Automated Budget AllocationOne-click execution of budget recommendations across every ad platform. SegmentStream applies changes, tracks results, and refines the model automatically.2 min read
- Incrementality TestingGeo holdout experiments with synthetic control groups that measure what your ads actually add — not what attribution claims they do.6 min read
- Lead ScoringTurn the same ad spend into better quality leads. ML-powered scoring predicts each lead's value instantly — so you optimize for revenue, not form fills.4 min read
- LTV ScoringPredict customer lifetime value at the moment of conversion. Optimize ad spend for long-term revenue — not just sign-ups or first purchases.4 min read
Enterprise pilot
Start a pilot.
Our forward-deployed engineers build one solution on your data, in your own workspace, as code you own. Tell us what you run today and what you want; your note goes straight to our founder.
- One solution, on your data, in your own workspace
- First version live in two weeks
- Parity proven before anything is switched off
- Fixed scope and price, credited to your contract if you continue
Not ready for a pilot? Send the form anyway with your question. An engineer will reply, not a sales rep.
How the pilot worksHave us run it on your data. Start a pilot.
Start a pilot
Our engineers build the first version on your data in two weeks, at a fixed price.
Or join the waitlist for self-serve:
Self-serve opens to the waitlist first.